Inspired by the unapologetic street culture of Vietnam, the logotype
features bold, heavy capital letters complete with a dramatic depth effect
and thick outlines to ensure it stands out. Paired with a stylized cow-head
illustration as the official logomark, the brand utilizes a high-contrast,
vibrant color combination of red and yellow. This bold palette allows the
restaurant's massive centerpiece sign to pop dramatically within Cihapit,
using the colors just enough to command attention without overwhelming the
surrounding area.
In the physical space, this identity translates into an open, welcoming
layout. The large, open-kitchen counter acts as the room's natural anchor,
turning the craft and preparation of the food into a subtle performance
that guests can observe. From the materials to the seating flow, every
spatial choice is intentionally designed to give the graphic elements room
to breathe, keeping the environment approachable rather than intimidating.
IDENTITY BRANDING
FOR BAKSO BINTANG ASIA
SEREAL | 2024
CREATIVE DIRECTOR Nicky borneo | ART DIRECTOR iqbal fadilah | COPYWRITER debora violin | DESIGNER Aries Maulana, NURUL PRATIWI
Bakso Bintang Asia is a culinary gem nestled in the bustling Cihapit
area of Bandung, Indonesia, that has quickly become a local favorite for
its traditional comfort food. The eatery sets itself apart through a
unique twist, fusing traditional Indonesian flavors with Vietnamese
influences across both its menu and its visual identity.
The overall visual system intentionally leans into a grounded, slightly inconsistent style reminiscent of authentic street-food stalls, keeping applications straightforward by placing the primary logo directly onto essential touchpoints.
The overall visual system intentionally leans into a grounded, slightly inconsistent style reminiscent of authentic street-food stalls, keeping applications straightforward by placing the primary logo directly onto essential touchpoints.
Every detail from the graphics, interior design to the food selection and
staff interactions works together to encourage
everyday connection. framing BAKSO BINTANG ASIA feel like a welcoming, thoughtfully designed neighborhood hub.
everyday connection. framing BAKSO BINTANG ASIA feel like a welcoming, thoughtfully designed neighborhood hub.
OTHER WORKS NURUL PRATIWI
(2025)
(2024)
(2025)
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